Our Story
Yingfluence is a strategic advisory platform founded in Silicon Valley and now headquartered in Singapore. It was built for one purpose: to reduce decision failure in complex, cross-border environments.
As AI accelerates, sustainability constraints tighten, and geopolitical fragmentation deepens, the cost of getting decisions wrong has risen sharply. Capital, technology, and talent move faster than ever. Trust, clarity, and shared operating assumptions do not.
Yingfluence exists at this gap.
Founded in 2017 at the intersection of China and the global market, Yingfluence began by translating cultures. It evolved quickly into something more consequential: understanding how decisions actually succeed or fail across systems. Why strategies that appear sound collapse in execution. Where incentives misalign. And how cultural, regulatory, and institutional realities shape outcomes far more than intent.
Over time, the work moved upstream. From communication to judgment. From explanation to decision design.
Today, operating from Singapore, Yingfluence advises globally minded founders, executives, investors, and institutions whose decisions span Asia, Europe, and the United States. Engagements are selective and built around moments where stakes are high, information is incomplete, and alignment cannot be assumed.
Our role is not to provide more insight.
It is to sharpen judgment before commitments become irreversible.
Yingfluence works as a trusted strategic partner. clarifying constraints, aligning incentives, and translating complexity into decisions leaders can stand behind. especially where AI ambition, sustainability realities, and cross-cultural governance collide.
We believe the leaders who will matter most in the decades ahead are not those with the loudest narratives, but those capable of holding complexity without paralysis. bridging technological power with human responsibility. sustainability goals with real-world governance. and institutions across East and West, Global North and South.
Who We Serve
Yingfluence works with leaders and institutions facing high-stakes, cross-border decisions, including:
- Founders and senior executives navigating AI-driven transformation and global expansion
- Family offices and long-term investors assessing geopolitical, cultural, and execution risk
- Institutions operating across multiple regulatory, cultural, and governance systems
Our clients engage us not for visibility or validation, but for clarity under uncertainty. when the cost of misalignment is real. and when decisions must endure beyond the next cycle.
Work with Yingying
Book Yingying for strategic advisory, keynote speaking, executive workshops, or explore partnership opportunities.
Meet Our Founder
Yingying Li
I work with cross-cultural leaders and brands to clarify who they are, design how they govern, and align influence across cultures and systems in the age of AI.
Yingying in Action
From keynotes to workshops, podcasts to partnerships—Making complex cross-border realities intelligible and actionable for leaders.
Bridging Innovation Across Continents
Strategic insights on navigating cross-cultural leadership in the age of AI and sustainability
Trust as Infrastructure. From Values to Execution
Turning trust from a soft virtue into a hard operating system.
Market Entry Playbook
Making complex cross-border realities intelligible and actionable for leaders.
Translating how different systems actually think and decide, not just cultural etiquette.
Strategic Narrative Architecture for Cross-cultural Leadership
Explaining how AI reshapes humanity, resources, and leadership under real constraints.
Our Approach
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System-First
We start from how decisions are actually governed. who holds power, how incentives are set, where accountability sits, and what constraints cannot be ignored. This allows strategies to survive contact with regulation, institutions, and internal politics rather than collapsing at execution.
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Bridge-Oriented
We operate at the fault lines where technology ambition, capital logic, and cultural reality collide. Our role is to translate constraints across systems so alignment holds not just in principle, but in contracts, timelines, and operating models
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Human-Centered
We treat trust, reputation, and judgment as strategic infrastructure. not soft values. Decisions compound or fail through people, incentives, and credibility. We design for how humans actually decide under pressure, uncertainty, and long time horizons.
Featured & Trusted By
