Yingfluence coined the term “Diversity Thinking” to describe the advanced application of Design Thinking to customers and markets in other cultures.
Stanford University’s Design School is widely credited with advancing the concept of Design Thinking. Steve Wilson is VP of Cloud Engineering at Citrix. He attended Stanford’s Design Thinking Bootcamp and was tasked with asking people at the local airport (SFO) deeply probing, emotionally charged questions to get to the core of how they were feeling about their experience with the airport. The purpose of the exercise was to find empathy, and see past the status quo to redesign what travelers deal with along their journey. Wilson observed “the broad adoption of these techniques is going to make Citrix a more empathetic, customer centric, fast moving and successful company. And, I’ve become convinced that these techniques and process really do push us in a direction where innovation can be a repeatable practice.”1
Diversity Thinking means that marketers need to actually understand the language and cultural mores in which they wish build brands and sell products or services. Marketers and analyst should consider empathetically understanding the limitations of different economies. People in first-world countries often cannot see the challenges that face third-world countries. Some reports suggest there are more than a billion people in the world with only sporadic access to electricity.
Godrej & Boyce applied Diversity Thinking by first understanding that electricity comes and goes in many parts of India. The result of their efforts was ChotuKool, a reimagined refrigerator with better insulation. It does not require the use of the coolant freon, which is dependent on electricity. Godrej & Boyce priced ChotuKool at $69, so families living on low wages could afford to buy it. This thinking enabled the expansion into a new market segment, and worked within an economic constraint to engineer a solution with lower production costs. This resulted in scalable profitability. Godrej & Boyce then expanded to more affluent market segments, leveraging its core technology to produce mobile coolers.
Other brands selling refrigerators realized that no amount of clever advertising in Hindi, Bengali, or Telugu would be enough to compete against the real value of ChotuKool. Operates without the need for electricity is not only a disruptive solution, but addresses a fundamental problem. Empathy opens the imagination to creating more differentiated value.
Sources:
1. https://www.wired.com/insights/2014/09/innovation-can-be-repeatable/
2. http://www.chotukool.com/
ผู้เล่นสามารถร่วมลุ้นรับรางวัลกับ BETFLIXAUTO89 สล็อตเว็บตรง แตกง่าย ได้แล้ววันนี้ปฏิเสธ ไม่ได้เลยว่า PGSLOT เว็บตรง ไม่ผ่านเอเย่นต์ เป็นเกมบนมือถือที่ได้รับยอดนิยม
Slot machines have a long and complex history. This article is an overview of where slot machines got their start and how they developed into the online slots of today. เว็บ ambbet
Do you like to go to casinos on a fairly regular basis? Actually, do you just like the idea of casinos? If your answer was yes to either question, you should definitely check out the casinos online. Almost everyone that has taken a look at this has been quite excited about the concept and has eventually moved on to recommend it to others and use it a substitution for traditional casinos. In most instances, it has been observed that people that have opted for such forms of casinos are quite happy with it and have actually considered it as a very viable alternative to real casinos. www.ambbet345.com
If you are interested in playing some great poker games without having to leave your home, you can always consider having a great time in an online casino. You can find several sites where you can play your favorite games to win some quick cash. However, it is worth mentioning that you should take some time before choosing a specific casino online. เว็บตรงจากอเมริกา
Casino online betting is found to be the most reliable and safe means to place your bets these days. A combination of several factors makes online casinos the right choice for gamblers. www.winnerslot123.com
From a family perspective, home is the best place for family members of all ages to become introduced to the game of Texas Hold'em poker. If your kids are interested in learning to play poker, then it is best that they should begin by playing in a risk-free home environment under your guidance for fun with only poker chips at stake. superslot เล่นผ่านเว็บ
Gambling can cause a person a financial crisis as much as good success. You have to have a control over yourself while you gamble. uwin
Are you worried about the gambling habit of someone in your household? Undoubtedly it is the spouses, family members and loved ones that suffer as a consequence of a gambling addiction. Knowing which course of action to take can prove to be a difficult one. Learn How to Quit Gambling for Good is a solution that can help the gambler within your family to come to terms with their problem and stop gambling. https://www.uwin99.xyz
Looking at the history of gambling in the United States. Talking about how Las Vegas isn't where it originated. สล็อต 38
Problem gambling, also known as compulsive gambling, is recognized as a disease or sickness. But not all people who have a gambling problem would be diagnosed as being compulsive gamblers. As with any behavior, the degree or severity of the behavior determines the clinical classification. www.38thaislot.com
Every casino has a live roulette wheel as one of its attractions and live casino TV programs are no different. The image of a live roulette wheel with its red and black pockets is a well known symbol of the casino and gambling experience. www.betway191.com
Sure, you're going to lose money at slots. That's the name of the game at a casino however - you're going to lose money at everything. That doesn't mean you can't have some fun doing it. Let's look at ten reasons why slots are a lot more fun than they may appear to be at first glance. สล็อต 191
Advantage of Popularity of Casino Slots In recent years with the influence of the internet, the online casino slot games have become more popular when compared to the physical slots game because it has the advantage for the player to play the slot games from home and avoid the crowded land based casinos. This apart, you can access to umpteen numbers of websites providing an array of casino slot games online to choose from. The slot machines are made use of as a popular means for gambling in the casinos. 8xbet slot
Slot machines have been around from as early as the 1800s, although they've been through many changes since then. From land-based, manually triggered casino games to online video slots, slot machines have evolved tenfold. www.8xbet777.com
Thanks for the post เมก้าเกมส์สล็อต
Thanks for the post 168mega
Thanks for the post ทดลองเล่นสล็อตฟรีได้เงินจริง
Thanks for the post ทดลองเล่นสล็อตทุกค่ายฟรี
Thanks for the post สมัครสล็อตโรม่าx
Thanks for the post สล็อต roma x